IRMA's Featured Retailer
We Are Retail: Serious Lip Balm
Serious Lip Balm, founded by Khara Koffel and Megan Luckey, creates all-natural, handmade lip and skin products designed to help you feel your best.
What started as a simple homemade gift in Jacksonville, Illinois, has grown into a thriving brand carried by more than 500 retailers across North America.











